Philips TV & Sound and DAZN announce partnership for a truly immersive ‘winter of sports’

Amsterdam, November 14th, 2022

DAZN, one of Europe’s major sports subscription broadcasters and global sports streaming platform, and TP Vision, licensee of the Philips brand for TV & Sound, have kicked off a new partnership that will see the parties initiate joint activities in 2022 and 2023 in Germany, Italy and Spain, that are designed to deliver a truly immersive sport streaming experience by combining the content of DAZN with Philips TV and Sound products featuring Ambilight.

The partnership coincides with Philips TV’s debut of a further enhanced version of the unique ambient lighting technology with Ambilight Next Generation. It provides a more sophisticated and accurate version of the ambient lighting technology that projects coloured light on to the wall behind the set and is designed to more precisely match the on-screen images. Fast paced content, such as sports, hugely benefit from this new technology. Bringing viewers closer than ever before to all the action on the screen.

DAZN delivers fans the best live football action. Only on DAZN can fans get the Bundesliga and UEFA Champions League, UEFA Women’s Champions League as well as LaLiga, Serie A, Ligue 1 and other top international leagues and competitions, all in one place. In addition, DAZN offers the largest selection of sports outside of football, including NFL, NBA, UFC, darts, MotoGP, handball, and more – more than 100 live events per week and over 8,000 live sports broadcasts per year, all via DAZN’s best in class app.

“By 2022 we had reached over 10 million households with Ambilight TV. In the coming years we will continue to extend the reach of Ambilight by improving the technology further and connecting to the different use cases of Ambilight at home. Whether it is watching movies, enjoying the best sports matches, listening to music or playing games on your Philips TV, Ambilight changes everything. We will continue to work closely together with our content partners, like DAZN, to bring the most immersive entertainment experience via picture quality, sound quality and ambient lighting. In the ‘winter of sports’ we will jointly make couches feel like stadiums” says Martijn Smelt, CMO of TP Vision Europe.

“For us at DAZN it is crucial that fans can enjoy our content in high picture and sound quality. Philips TV and Sound products elevate the way sport is consumed watched. Watching with Ambilight creates an immersive sport streaming experience and a living room atmosphere as if you were in the stadium. We are looking forward to working together to bring top quality sports to fans with the best possible viewing experience” says Pete Oliver, DAZN CMO.

This partnership will be kicked off with a bundle promotion and campaign “Erlebe Sport mit Ambilight TV” in Germany. The promotion enables new Philips Ambilight TV owners to get DAZN subscription in bundle with their recent purchase. Consumers that bought an Ambilight TV from the 2021/2022 range in the period from September 2022 until the end of this year, at one of the key retailers throughout Germany, can also claim a 2 months DAZN gift voucher by registering their new Ambilight TV. More information about the bundle and participating products can be found here. Other activities in European region will be rolled out at a later stage this year and in 2023.

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Andrew Burslem
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About DAZN

DAZN is the world’s leading sports entertainment platform. The only global digital sports broadcaster, DAZN is live in over 200 countries and is a market-leader in Italy, Japan, DACH and Spain where it holds top-tier domestic football rights.

DAZN is reimagining the way people enjoy sport. With a single, frictionless platform, sports fans can watch, bet, play, share, socialise, and buy tickets, NFTs and merchandise. Live and on-demand sports content, anywhere, in any language, on any device – only on DAZN.

DAZN is a global, privately-owned company with employees in over 25 countries. For more information on DAZN, our products, people, and performance, visit

About TP Vision

TP Vision Europe B.V. is registered in the Netherlands, with its head office in Amsterdam. TP Vision is a wholly owned company of TPV Technology Limited (‘TPV’), one of the world’s leading monitor and TV manufacturers.

Founded in 2012, TP Vision is today one of the largest global players in the consumer TV and audio industries. It develops, manufactures and markets consumer electronics products and technologies that offer a superior audio and visual experience.

With a strong focus on the consumer and hospitality market, TP Vision’s product portfolio includes consumer audio products and televisions, professional displays and content operation systems. These products, and solutions, are brought to market through TP Vision’s own brand AOC, as well as the Philips brand, used under license from Koninklijke Philips N.V.

Home to leading electronic brands and award-winning products, TP Vision employs over 2,000 people globally, with operations in Europe, Americas, Middle East, India and selected countries in Asia-Pacific.

TP Vision adds value in everyday lives and society through its expertise in product development, design, operational excellence and responsible manufacturing.

The content in the news releases is accurate at the time of publication but may be subject to change without notice. All trademarks mentioned in this news release are the property of their respective owners.

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