TP Vision announces Official Partnership with
Team Jumbo-Visma

Amsterdam, March 17th, 2021

Multi-year deal with world’s number one UCI World Championship cycling and professional speed skating team will allow the partners to share expertise – starting with the promotion and live testing of the new Philips Sports Headphones range.

Always aim for the very top! The world’s leading professional cycling and skating team, Team Jumbo-Visma, is entering an Official Partnership with TP Vision to support the company’s ambitious plan for Philips Audio to become the leading brand for dedicated sports headphones.

The partnership will include Team Jumbo-Visma’s 60 athletes live trialling both existing Philips Sports Headphones plus also giving feedback on future product concepts while offering professional product endorsements and acting as ambassadors for Philips Sound.

With nearly two thirds of active sports enthusiasts using headphones while exercising, the benefits of dedicated sports models are proving to be increasingly attractive, especially with true wireless models.

Already a significant presence in the market, Philips Audio is seeking to become the leading sports headphone brand and recently introduced the new innovative series of dedicated sports headphones that focus on offering exceptional fit & comfort, durability, great sound plus new safety and hygiene features.

The first product from the Philips Sports Headphones range to benefit from the new partnership will be the flagship A7306 True Wireless models which will not only offer the Team Jumbo-Visma athletes a great fit and comfort but will also ensure excellent passive noise-cancelling to ensure exceptional sound quality, while extra-long battery life will guarantee the superb sound will last for even the longest training session.

Commenting on the new Partnership, TP Vision Europe Chief Marketing Officer Martijn Smelt said: ‘There is a fantastic synergy between Philips Sports Headphones and Team Jumbo-Visma. We supply the team with better dedicated, products designed to make sport more comfortable and focused leading to a better and more enjoyable performance, and the team’s athletes will actively support the development of our next generation of sports dedicated products. Our customers can be confident that Philips sports headphones will have been developed and tested with direct feedback from the best team and athletes in the business’.

Richard Plugge, CEO of Team Jumbo-Visma is thrilled with the new partnership: ‘We are very pleased to welcome TP Vision as an Official Partner. It is great to see that we can join forces in the field of innovation and continuous improvement. This intensive collaboration will certainly contribute to the development of the ideal sports headphone‘.

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Andrew Burslem
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About TP Vision

TP Vision Europe B.V. is registered in the Netherlands, with its head office in Amsterdam. TP Vision is a wholly owned company of TPV Technology Limited (‘TPV’), one of the world’s leading monitor and TV manufacturers.

Founded in 2012, TP Vision is today one of the largest global players in the consumer TV and audio industries. It develops, manufactures and markets consumer electronics products and technologies that offer a superior audio and visual experience.

With a strong focus on the consumer and hospitality market, TP Vision’s product portfolio includes consumer audio products and televisions, professional displays and content operation systems. These products, and solutions, are brought to market through TP Vision’s own brand AOC, as well as the Philips brand, used under license from Koninklijke Philips N.V.

Home to leading electronic brands and award-winning products, TP Vision employs over 2,000 people globally, with operations in Europe, Americas, Middle East, India and selected countries in Asia-Pacific.

TP Vision adds value in everyday lives and society through its expertise in product development, design, operational excellence and responsible manufacturing.

About Team Jumbo-Visma

Team Jumbo-Visma is a Dutch professional sports team performing at the highest level and visible 365 days a year. We combine cycling and speed skating, men and women and young talent with experience. Knowledge goes alongside performance. We love what we do, we are passionate, and we are dedicated. Management, coaches, athletes, partners, office, soigneurs and mechanics all work together, share their knowledge and encourage each other to aim higher with one common goal: winning together!
By merging a professional cycling team and a professional speed skating team we created the basis for a new organizational model in the Dutch top-level sports. Our model revolves around sharing knowledge, talent development and combining efforts. Sportively as well as commercially and communicatively. A new top-level sports culture is arising which – thanks to the sportive performances and a great appeal – advertises ‘Holland’s glory’ as its most important value. With this, we want to inspire a new generation of athletes and fans.

The content in the news releases is accurate at the time of publication but may be subject to change without notice. All trademarks mentioned in this news release are the property of their respective owners.

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