• New Philips 806/856 OLED models available in a range of screen sizes. 48”, 55”, 65” plus – for the first time – 77” for the 806 and 55” & 65” versions for the 865.
• 9636 and 9506 series are the first Philips TV sets to feature MiniLED tech – in 65” and 75” sizes
• 5th Gen P5 picture processing suite to feature on new OLED806 and 9000 mini-LED sets and offering class-leading picture quality.
• Enhanced AI adds new Film detection category and light sensor integration plus
• New Fast Motion Clarity mode on OLED sets.
• Anti-burn-in technology extended to mid-range OLED models.
• HD10+ Adaptive support HD10+ on OLED & 9000 MiniLED sets.
• Ultra-successful ‘The One to Watch’ performance series continues with new LED models
• Best of European Design featuring Kvadrat cloth, leather and steel.
• Four-sided Ambilight integration extends to the OLED800 and 9000 ranges – for total viewing immersion.
• DTS Play-Fi offers high-resolution multi-room audio.
• HDMI 2.1 functionality.

Philips TV & Sound will seek to extend its picture performance advantage by focusing on XXL (extra-large) screen sizes in the first half of 2021 with new OLED and mini-LED sets featuring both the enhanced 5th generation P5 AI processor and extended HDMI 2.1 functionality.

The new sets continue to offer a market leading package of superb picture and sound performance with stand-out European design – featuring natural materials such as leather, metal and cloth – four-sided Ambilight for truly immersive viewing and the latest intuitive Android TV 10 OS.

Philips OLED 806/856 – Available Q2 in 48”,55”, 65” & 77” (806) and 55” & 65” (856) screen sizes

Philips TV’s ultra-competitive 800 OLED sets will seek to build on an outstanding 2020 by introducing further performance improvements in 2021 – including the 5th Gen P5 AI processing suite – designed to take what was already the market leading picture performance to new higher standards.

The 5th Gen P5 AI adds a new Film detection mode to the existing five AI categories and also incorporates the TV’s light sensor to ensure that contrast for SD or HDR content is always optimised to the ambient light levels.

In addition to HLG, HDR10 and HDR10+ compatibility, the 806/856 also support HDR10+ Adaptive which combines HDR10+ dynamic metadata with real-time ambient light information to allows automatically optimize brightness levels to the viewing environment on a scene-by-scene basis.

Key news for potential OLED customers is that the 2021 806/856 benefit from a version of Philips TV’s unique anti-burn technology designed to specifically protect OLED screens. The anti-burn-in solution uses an advanced logo detection function to monitor a grid of zones to accurately detect static content and gradually reduce the intensity of its local light output to avoid burn‐in – and without compromising the output of other parts of the screen.

Both the OLED806 and OLED856 share the same razor thin, zero bezel design with an outside metal frame that allows a seamless connection with the four-sided Ambilight to create a unique and totally immersive viewing experience.

The OLED806 design features metal dual tone finish ‘sticks’ feet while the OLED856 has an elegant narrow VA angle, wedge mount metal dark chrome T bar stand.

Both options offer minimalist profiles to give the impression that the sets are floating above the table-top.

HDMI 2.1 capability includes e-Arc, VRR for 4K from 40Hz to 120Hz at an impressive, high bandwidth of 48Gbps (444, 12 bit) FreeSync Premium Pro and Auto Game mode are added to the Auto-Low-Latency mode found on 2020 sets.

The new OLED sets feature a high quality and powerful 50W 2.1 sound system with a dedicated triple ring, rear facing, bass driver supported by four passive radiators. The sets also offer DTS Play-Fi wireless connectivity for easy to use, high-resolution, multi-room audio.

Smart duties are handled by the latest Android 10 TV OS offering a new intuitive interface and both Google Assistant Built-in – via push to talk on the remote – and Works with Alexa compatibility.

Both sets also continue to offer a premium Remote Control with elegant, flush, backlit keys, in a metalized finish. For the ultimate luxury touch, the sides and rear of the Remote Control are wrapped in responsibly sourced leather from Scottish leather specialists Muirhead.

Philips 9636 Premium MiniLED TV – available Summer ’21 in 65” and 75” screen sizes

The 9636 combines a local dimmable backlight with the Philips Micro Dimming Premium system to create local deep blacks and spectacular highlights with an impressive peak light output of 2000 nits.

Colour reproduction is also impressive thanks to the high-quality VA panel with a wide viewing angle and a wide colour gamut of 95% DCI-P3.

The 9636 uses the new 5th Gen P5 AI complete with Film Detection and ‘intelligent’ light sensor integration and to deliver class leading PQ.

HDMI 2.1 capability is included with e-Arc, VRR for 4K from 40Hz to 120Hz at an impressive, high bandwidth of 48Gbps (444, 12 bit), FreeSync Premium Pro and Auto Game mode all added to the Auto-Low-Latency mode of 2020 sets.

In addition to HLG, HDR10 and HDR10+ compatibility, the 9636 also supports HDR10+ Adaptive which combines HDR10+ dynamic metadata with real-time ambient light information to allows automatically optimize brightness levels to the viewing environment on a scene-by-scene basis.

Sound is equally impressive thanks to the inclusion of an audiophile quality, multi-speaker 3.1.2 Bowers & Wilkins sound system that combines Dolby Atmos Elevation speakers with the unique Tweeter-on-Top technology.

The speaker system acts as the table-top stand – the set can also be wall mounted – with a single rigid connecting bar on the 65” version and two ridged connecting bars on the 75” model.

The super-slim set includes a narrow, brushed metal lower bezel with minimalist metal top and sides to seamlessly link with the four-sided Ambilight system. The sound system also features natural materials with acoustically transparent Kvadrat cloth and a micro-mesh grill.

The 9636 also includes DTS Play-Fi compatibility for high-resolution multi-room audio.

Philips 9506 Premium MiniLED TV – available Summer ‘21 in 65” and 75” screen sizes

• 1500 Nits peak light output
• Philips TV’s Micro Dimming Pro system
• High quality VA panel with wide viewing angle and a wide colour gamut of 95% DCI-P3
• 5th Gen P5 AI processor – with Film Detection and ‘intelligent’ light sensor integration.
• HDMI 2.1 capability is included with e-Arc, VRR for 4K from 40Hz to 120Hz at an impressive, high bandwidth of 48Gbps (444, 12 bit), FreeSync Premium Pro and Auto Game mode added to the auto-low-latency mode of 2020 sets.
• HDR10+ Adaptive
• High quality 50W 2.1 sound system with rear mounted woofer with patented triple ring technology and four passive radiators for deep bass.
• Four-sided Ambilight for total viewing immersion.
• DTS Play-Fi for high-resolution multi-room audio.
• Super slim set includes narrow brushed metal lower bezel with minimalist metal top and sides bexel frame.
• Blade shaped metal ‘sticks’ feet.
• Android TV 10 with Google Assistant built-in, Works with Alexa and ‘push to talk’ remote control.

Philips 9206 Premium100Hz DLED TV – available in Q2 in 55” & 65” screen sizes

• High quality 100Hz VA panel with a wide viewing angle
• Direct dimmable LED backlight with Philips TV’s Micro Dimming Pro system to ensure superb contrast.
• Powerful P5 picture processor
• HDMI 2.1 capability is included with e-Arc, VRR for 4K from 40Hz to 120Hz, Auto Game mode and FreeSync Premium added to the Auto-Low-Latency mode of 2020 sets.
• High quality 50W 2.1 sound system with rear mounted woofer with patented triple ring technology and four passive radiators for deep bass.
• DTS Play-Fi for high-resolution multi-room audio.
• Four-sided Ambilight for total viewing immersion.
• Android TV 10 with Google Assistant built-in, Works with Alexa and ‘push to talk’ remote control.
• Super slim set includes mid-silver, narrow brushed metal lower bezel with minimalist metal top and sides bezel frame
• Metal dual-tone finish minimalist ‘sticks’ feet

Philips 8506 Performance Series DLED TV – available in Q2 in 43”, 50”, 58” 65”, 70” and 75” screen sizes

• High quality panel
• Direct dimmable LED backlight with Philips TV’s Micro Dimming system to ensure superb contrast.
• Powerful P5 picture processor
• HDMI 2.1 capability is included with e-Arc, VRR added to the Auto-Low-Latency mode of 2020 sets.
• High quality 20W sound system.
• DTS Play-Fi for high-resolution multi-room audio.
• Three-sided Ambilight for immersive viewing.
• Android TV 10 with Google Assistant built-in, Works with Alexa and ‘push to talk’ remote control.
• Super slim set includes light-silver, narrow brushed aluminium bezel
• Light-silver, slim-line metal T-bar swivel stand – 43”, 50”, 58’ & 65”
• Light-silver metal trapezoid feet – 70” & 75”