• The OLED+951 will be launched in September in 65” and 77” screen sizes
  and offers true flagship performance via the combination of a new 10th Gen P5 AI Dual Engine processor, with a META 4.0 Primary RGB Tandem 2.0 165Hz WOLED panel and Dolby Vision 2 Max.
• The OLED+911 will be available in June with a 48” model joining the 55”, 65” and 77” screen sizes and featuring the 10th Gen P5 AI processing, a META4.0 Primary RGB Tandem 2.0 165Hz OLED panel – Dolby Vision 2 Max and a dedicated 81W redesigned Bowers & Wilkins 3.1 sound system
• Both sets feature a totally immersive viewing experience provided by a four-sided version of the unique Ambilight system and are compatible with the new AmbiScape feature.
• The OLED+951 and OLED+911 both offer four HDMI 2.1 ports.
• Both sets feature the latest version of the TitanOS Smart TV platform.

OLED+951 – An outstanding premium OLED TV

The OLED+951 continues to set the standard for flagship TV performance thanks to its unique combination of outstanding image quality, delivered via the combination of new 10th Gen version of the P5 AI Dual Engine processor, Dolby Vision 2 Max compatibility and a new META 4.0, Primary RGB 2.0 Tandem165Hz WOLED panel.

TV viewing continues to be an exceptionally immersive viewing experience thanks to the inclusion of a four-sided version of the unique Ambilight system that can now extend further into the room via the AmbiScape feature.

META 4.0 technology includes the latest Primary RGB Tandem 2.0 panel, with a stacked four-layer structure using pure R, G, B light sources to offer a colour gamut of 99.5 DCI-P3 (83% BT2020) while also offering a higher peak light output capable of reaching an impressive o 4500 Nits and a full white performance now reaching 400 Nits.

The META 4.0 technology continues to offer improved ultra-low reflection technology that can block more than 99% of any on-screen reflections to ensure that picture detail and accurate colour reproduction are maintained even in the brightest of viewing conditions.

The dual chip version of the P5 AI continues to offer a number of unique processing features in the Philips OLED range, including Specular Highlight Enhancement, the AI Machine Learn Sharpness V3 system, the V4 version of the AI Smart Bit Enhancement algorithm and the V4 version of the AI Perfect Reality feature.

The new and more powerful 10th Gen P5 AI Dual Engine processor offers improved, more precise AI HDR tone mapping, resulting in higher contrast, better highlights without clipping plus deeper dark scenes, without losing detail in the darkest parts of the image.

A new AI HDR expansion/restore feature will use frame-by-frame analysis to measure the incoming HDR signal and restore the original light output of the content, matched to the peak light output of the display.

Dolby Vision 2 Max features a Next Gen Dolby Image Engine with new AI powered Content Intelligence to automatically give the best presentation of all Dolby TV content, fine-tuned to the specific device and the viewing environment.

Dolby Content Intelligence includes new Precision Black and Light Sense features plus enhanced Sports and Gaming Optimisation while Dolby tone mapping allows high-performance TVs to deliver higher brightness, sharper contrast, and deeply saturated colours – while preserving the artist’s creative vision.

Dolby Vision 2 Max also includes an Authentic Motion feature, the world’s first creative driven motion control tool to make scenes feel more authentically cinematic without unwanted judder on a shot-by-shot basis.

Exceptional picture quality is matched with excellent sound quality, with the OLED+951 featuring an integrated 70W 2.2 sound system with an accurate digital crossover precisely controlling the distribution to the two-way left and right speakers, while the previous single bass drive has been replaced by two smaller bass drivers each mounted in their own separate re-designed enclosures. The smaller, slimmer repositioned drivers also allow for a much slimer profile for the set without reducing audio performance.

Personalised gaming continues to be a focus for the OLED+ range with the game bar including an auto detection facility for the most popular games including an increased selection of HDR10+ games. Gamers can continue to make customisations and enhancements for individual games which are saved under a dedicated profile. The TV will then detect the next time the same game is played and will auto-select the existing profile from the saved profile.

A unique minimap zoom feature on the OLED+951 allows gamers to zoom a game’s minimap, and move it to a different location on the screen plus alter its transparency.

The adoption of the powerful MediaTek Pentonic 800 chipset allows the OLED+951 to also offer four HDMI 2.1 connectors.

The OLED+951 also features the latest version of the TitanOS Smart TV platform which, in addition to offering a huge range of local market content, also offers access to all of the major content providers including: Disney+, HBO Max, Netflix, You Tube and Prime Video – with Apple TV+ due to be available from Summer 2026.

The Ultra-slim OLED+951 design features a minimalist black metal bezel and metal rounded stick feet finished on stain chrome sheen.

OLED+911 – Superb TV sound meets outstanding picture quality

The OLED+911 remains a unique proposition in the OLED market, by combining exceptional picture quality of the latest 10th Gen P5 AI processing, Dolby Vision 2 Max compatibility and a new META 4.0, Primary RGB 2.0 Tandem 165Hz WOLED panel- all in combination with the superb sound quality of a Bowers & Wilkins 3.1 frontal sound system.

TV viewing also continues to be an exceptionally immersive viewing experience guaranteed by the inclusion of a four-sided version of the unique Ambilight system that can now extend further into the room via the AmbiScape feature.

META 4.0 technology includes the latest Primary RGB Tandem 2.0 panel, with a stacked four-layer structure using pure R, G, B light sources to offer a colour gamut of 99.5 DCI-P3 (83% BT2020) while also offering a higher peak light output capable of reaching an impressive of 4500 Nits and a full white performance now reaching 400Nits.

The META 4.0 technology continues to offer improved ultra-low reflection technology that can block more than 99% of any on-screen reflections to ensure that picture detail and accurate colour reproduction are maintained even in the brightest of viewing conditions.

The 10th Gen P5 AI processing offers improved, more precise AI HDR tone mapping, resulting in higher contrast, better highlights without clipping and deeper dark scenes without losing detail in the darkest parts of the image. A new AI HDR expansion/restore feature will use frame-by-frame analysis to measure the incoming HDR signal and restore the original light output of the content, matched to the peak light output of the display.

Dolby Vision 2 Max features a Next Gen Dolby Image Engine with new AI powered Content Intelligence to automatically give the best presentation of all Dolby TV content, fine-tuned to the specific device and the viewing environment.

Dolby Content Intelligence includes new Precision Black and Light Sense features plus enhanced Sports and Gaming Optimisation while Dolby tone mapping allows high-performance TVs to deliver higher brightness, sharper contrast, and deeply saturated colours – while preserving the artist’s creative vision.

Dolby Vision 2 Max also includes an Authentic Motion feature, the world’s first creative driven motion control tool to make scenes feel more authentically cinematic without unwanted judder on a shot-by-shot basis.

Exceptional image quality is joined by the superb sound quality of a Bowers & Wilkins system, that has been further developed and refined throughout by the company’s acoustic engineers.

The system is neatly integrated below the screen of the OLED+911 with two sizes of ‘lozenge’ shaped enclosure available – one for the 48” & 55” models and one for the 65” & 77” models – to compliment the overall design of the set.

The sound system uses an LCR arrangement with dedicated, front-firing, left, centre, right speakers, with each of the channels including two new 45mm mid-range glass-fibre drivers plus a 19mm titanium dome tweeter – with an improved Nautilus tube. The mid-range drivers are isolated from the rigid system enclosure and the other drivers using newly developed, high-damping, TPE isolation mountings.

At the rear of the set is a dedicated decoupled bass enclosure featuring a new slimmer 75mm subwoofer supported by four, force cancelling, passive radiators now mounted using new hybrid TPE & silicon isolation to improve stability and rigidity while further reducing vibration. The slimmer profile of the bass driver has also allowed for a much slimer profile for the set with the maximum depth reduced from 47.3mm to 39.9mm, without affecting audio performance.

Eight channels of amplification deliver a total power rating of 81W, with each channel having its own dedicated signal processing.

The system combines to create a high-resolution, exceptionally refined TV sound with a combination of deep accurate bass with a wide sound stage. For viewers seeking even deeper bass, the OLED+911 includes the option to connect an external subwoofer.

Personalised gaming continues to be a focus for the OLED+ range with the game bar including an auto detection facility for the most popular games including an increased selection of HDR10+ games. Auto-detection allows the set to detect a previously played game and automatically apply customised settings from a dedicated saved profile.

The adoption of the powerful MediaTek Pentonic 800 chipset also allows the OLED+951 to offer four HDMI 2.1 connectors.

The OLED+911 has a minimalist, black metal frame bezel with the black ‘lozenge’ shaped’ frontal sound system neatly integrated along the bottom of the screen to match the black sheen metal rounded stick feet.