TP Vision, licensee of Philips TV & Sound products, and UNESCO partner The Explorers, have traveled to Martinique earlier this month to archive unspoiled nature on camera. These exclusive images will be shot on the island, and will then be made available, in 4K, via The Explorers app on Philips Ambilight TVs. The Explorers and TP Vision intend to use the project to raise awareness for nature conservation on the island – and elsewhere around the world.
The Explorers are using the very latest technology to create the highest quality image and video inventory of our planet’s heritage. With this global project – under the slogan “know better to protect better” – The Explorers share the world’s natural treasures and raise awareness about the preservation of the Earth’s natural, cultural and human heritage.
Since 2021, Martinique has been a “biosphere reserve” recognized by UNESCO. The island is one of the 36 biodiversity hotspots worldwide. The trip to the Island is part of the collaboration between TP Vision and The Explorers. A team of videographers, photographers and a drawer visited the unique Martinique forest surroundings of Mount Pelee to capture the different endemic, emblematic and even unusual plants and species that it offers.
The Island has a unique natural wealth with many species of flora and fauna and their rare habitats. The natural treasures of the Island are in the heart of local people and their traditions. In addition to portraying the Island, the goal of the project is to record the locals talking about their Island, their wildlife, their traditions. The images of Nature, beautifully captured by The Explorers, will be available exclusively to Philips Ambilight TV owners*.
« The goal of the global project of The Explorers is educational, awareness raising and to showcase the beauty of the world, without hiding its wounds. We want to use the beautiful images of nature to inspire action for conservation. Cousteau once said: you love what you marvel at, you protect what you love. That leads to our motto: know better to protect better. TP Vision is helping us to bring our images to life on Philips Ambilight TVs and to reach as many people as possible » says Valentin Pacaut of The Explorers.
Stefan van Sabben, Global CSR & Sustainability Manager TP Vision, adds: “Making a positive environmental impact starts with creating awareness. Partnering with like-minded organizations such as The Explorers is a key step in our sustainability journey and it’s a partnership where there is a perfect mix of technology and sustainability. As part of our partnership, we are also supporting the recovery of the red-winged macaw population in Honduras, one of The Explorers’ Foundation wonderful local projects. We encourage people to join The Explorers community and we look forward to working together in the coming years using high quality imagery to generate awareness for conservation.”
TP Vision is committed to raising awareness for this project – documenting Earth’s precious heritage for future generations. The long-term collaboration with The Explorers is part of TP Vision’s strategic sustainability pillar ‘Future Proof’. The project specifically contributes to SDG 13: Climate Action, by raising awareness for the wonders of nature and allowing people to enjoy the planet’s resources at home. In addition to its collaborations with The Explorers, TP Vision is also committed to making its production chain, products and packaging materials more sustainable as part of the ‘Future Proof’ pillar.
*The free 4-month trial for The Explorers app is available on all Philips smart TVs running Android TV and any Philips smart TV running the Saphi platform starting in 2019 and later. The exclusive trial offer for Philips TV owners is listed on the home screen of The Explorers app after it is downloaded from the local app store. Consumers with new Philips TVs (series 2022) will find the application pre-installed on the app home screen or within the Philips app collection service. To take advantage of this offer, the free 4-month trial must be activated before December 31, 2022.