TP Vision, the company responsible for the production, marketing and sales of Philips branded TVs, and TF1 Group, the leading French media company and owner of TF1 – the main commercial TV channel in France – have announced a new partnership that will make the MYTF1 service directly and easily accessible on Philips Smart TVs.
Similarly, to the TF1 Group, Philips already has a significant presence in the French TV market, currently with almost nine % market share and over one million homes featuring a Philips TV.
From August 2023, French viewers watching Philips 2022 and 2023 model year Smart TVs – featuring the new and improved version of the in-house developed Smart TV platform – will be able to simply log-in to MYTF1 and access over 5 000 hours of on-demand content free of charge: including top drama (Mad Men, The Tudors, RIS Police Scientifique) leading movies (with over 100 titles already available from a list being updated daily) great Kids content including Manga (Naruto, Detective Conan) plus the FAST Channels (Alerte à Malibu, Sous le soleil, Palmashow or Les Inconnus, Naruto).
Alternatively, Philips Smart TV viewers subscribing to the MYTF1 MAX service will have access to five live TV channels including: TF1, TMC, TFX, TF1 Séries Films and LCI, with 48-hour previews of current and future daily series, plus the option of a 30-day catch-up facility. All content is provided commercial-free and in HD quality for a monthly fee of €4.99.
And from September 8, MYTF1 MAX subscribers will be able to enjoy live coverage of the Rugby World Cup’s best matches, as well as personnalized video summaries of matches with the Top Chrono feature.
MYTF1 will be one of the first Apps to benefit from an improved and faster version of the in-house developed Philips Smart TV platform featuring a new and more attractive interface giving instant access to the best content, via key media partners, on the personalised home page.
The improved Smart TV platform already includes hundreds of free linear channels and will add more leading apps and casting technology during 2023.
Commenting on the new partnership, Jean-Yves Fabre-Darcourt, Managing Director TP Vision France said: “Being able to partner with a leading media company such as the TF1 Group is proof of the credibility of the Philips Smart TV platform, which we are continuing to develop towards being the easiest, fastest and most intuitive available. By working together, we can give all MYTF1 viewers easy access to the best content and an overall enhanced, more enjoyable TV viewing experience.’
Commenting on the development, Claire Basini, Deputy General Manager B2C at TF1 Group said: “MYTF1’s development and accessibility are at the heart of our digital acceleration strategy. We are delighted to be able to offer our platform and premium programs to all Philips Smart TV users.”