Philips TV and Bowers & Wilkins partner to reset the TV performance landscape
Berlin, August 30, 2018 – The first result of the exciting new partnership between Philips TV – Europe’s leading premium TV brand – and legendary British audio engineering company Bowers & Wilkins has been unveiled with the launch of the Philips OLED+ 903 TV – the first set to benefit from the two companies’ combined skill sets.
The partners believe that the OLED+ 903 will immediately establish a new reference point for both TV picture and sound quality and will create a viewing experience superior to any previous or current set – a fact already officially recognised by the TV winning the prestigious EISA Award for Best Home Theatre TV 2018.
The OLED+ 903 will launch in October – in both 55” and 65” versions – and will reset the TV performance landscape by offering a combination of picture and sound quality previously unavailable in the market.
- Extensively redesigned and upgraded sound system – ‘Sound by Bowers & Wilkins’
- 2018 OLED technology gives 10% peak light output improvement to 1000 Nits
- New 2nd generation P5 Perfect Picture Processing Engine
- New Perfect Natural Reality feature brings HDR performance to SDR content
- HDR10+ offers frame by frame optimized contrast
- Android TV™ powered by Quad Core processor
- “Google Assistant built-in” functionality available after update to Android O
- “Works with Amazon Alexa” functionality available after update to Android O
- Three-sided Ambilight seamlessly connects with bezel free OLED screen
- Home Theatre TV 2018 EISA Award
- 2018 IF Product Design Award
The new set enjoys the benefits of the latest OLED technology working with a new 2nd generation version of Philips P5 Perfect Processing Engine and the unique three-sided Ambilight system, all combining to create a true flagship product.
New OLED technology includes the latest 2018 OLED panel offering a 10% increase in light output to a new peak of 1000 Nits – when compared to 2017 sets.
High peak light output and OLED’s traditional infinite black level performance provide truly exceptional contrast and are key to unlocking the full potential of HDR content. TP Vision has also become the third manufacturer to join the HDR10+ alliance and the OLED+ 903 is one of Philips’ first sets to offer HDR+ performance
However, for the foreseeable future, the vast majority of viewed content is likely to remain SDR rather than HDR, providing the rationale behind Philips development of a new exclusive technology: Perfect Natural Reality.
The 2nd Generation P5 chip includes the new Perfect Natural Reality contrast enhancing technology which uses a new advanced intelligent contrast algorithm in combination with the P5’s existing local and global contrast enhancement systems.
Perfect Natural Reality continually calculates how to increase source quality, brightness, sharpness and contrast performance to give SDR content the same quality and impact as HDR content.
The system successfully reveals the fine detail lost on competitor sets – even OLED models – and creates far more realistic images with greater depth impression.
The OLED+ 903 builds upon the already excellent sound system of the OLED 803 by using Bowers & Wilkins engineering expertise and patented technology to take TV sound to an unsurpassed level.
The sound system features new Bowers and Wilkins drivers throughout, mounted in larger, more rigid and dedicated enclosures.
The rear bass enclosure features a larger low frequency drive unit with larger twin passive radiators. All are mounted in a larger enclosure, with an increased internal volume and additional ribs to stiffen the structure.
The twin tweeter/mid-range units are now forward rather than downward firing. The drivers are also mounted in new stiffer enclosures. The soft dome tweeter and paper mid-range of the OLED 803 have been replaced by flush mounted 19” titanium tweeter and a glass-fibre mid-range – both mounted within their own sealed areas within the overall driver enclosure.
Bower and Wilkins has also helped to optimize the OLED+ 903’s DSP functionality, while amplification and the overall power output has remained the same at an impressive 50 Watts.
The result is a set that truly delivers to Bowers & Wilkins ‘True Sound’ principals. Distortion has been reduced while dialogue clarity, and the scale and separation of the sound stage, have both been greatly increased.
Bass performance has been significantly increased but remains clean and accurate giving movies real impact but also allowing the OLED+ 903 to also offer superb music playback.
While Looking Great
The OLED+ 903 continues the best of European design philosophy with an understated silhouette with super-narrow bezel complemented by two narrow, horizontal metal feet set at right angles to the screen – with the left side foot branded Philips and the right side Bowers & Wilkins.
The forward firing drivers are mounted in a same surface integrated sound bar finished in a high-quality dark gray, acoustically transparent cloth, specially produced by leading Danish fabric company Kvadrat.
A razor thin panel with a tight metal framing also a near seamless connection to the three-sided Ambilight technology, with the immersive viewing experience reaching new heights thanks to the TV’s exceptional color vibrancy and huge contrast ratio
Powered by the Android TV TM operating system, the OLED+ 903 features an ultra-fast quad core processor and 16GB of expandable onboard memory. The set will launch with an Android N version of the OS, but in the near future the OLED+903 will receive a software upgrade to Android O – to include a new UI and Google Assistant built-in functionality, allowing users to control their smart home devices via the microphone of the TVs remote control. The software upgrade will also bring the newly developed Amazon Alexa compatibility to allow owners of Alexa enabled devices to control their Philips Android TV.
About TP Vision
TP Vision is a consumer electronics key player in the world of audio visual digital entertainment. TP Vision concentrates on developing, manufacturing and marketing Philips branded TV sets (Europe, Russia, Middle East, South America, India and selected countries in Asia-Pacific) and audio products (all around the Globe). We do this by combining our design expertise and innovative Philips brand heritage with the operational excellence, flexibility and speed of TPV Technology. With these combined strengths, we bring high-quality TV sets to the market: smart and easy to use with sophisticated styling. We believe in creating products that offer a superior audio and visual experience for consumers. With Philips TVs, TP Vision is a global leader in the hospitality market. TP Vision is the exclusive brand licensee of Philips TVs for the above listed countries and, on the global stage for the Philips audio products.TP Vision employs close to 2,000 people in several locations around the globe and is 100% owned by TPV, one of the world’s leading monitor and LCD TV manufacturers, selling and marketing Philips branded TVs in China. TPV has been able to drive its growth over the years by leveraging its economies of scale and core competencies in R&D, manufacturing, logistic efficiency and quality.