Weber Shandwick appointed European agency for Philips TV
Exclusive licensee TP Vision hires agency for integrated consumer lifestyle PR
Amsterdam, January 9, 2017 – TP Vision has appointed Weber Shandwick as its lifestyle PR and social media agency in Europe for their license brand, Philips TV. The global agency will focus on positioning Philips TV as a European, premium design, lifestyle brand and will lead year round activities such as integrated campaigns, media relations, social media activities, content creation and events such as IFA and Philips TV’s annual launch event. The account will be led out of Weber Shandwick’s office in The Netherlands under supervision of Chief Client Officer Hafida Abahai.
International PR Manager TP Vision, Adrian Gonzalez-Ibbitson, is excited to break new grounds for Philips TV together with Weber Shandwick: “Up until now Philips TV has been viewed in a functional way in regards to both its brand and products. We want to shift our focus more to the lifestyle propositions that make the brand so unique: European premium design and Ambilight technology. Weber Shandwick, with its creative and integrated way of working, its European network and central hub-and-spoke model and award-winning work, has proven to be the best partner for us. The company looks forward to working with them”.
About TP Vision
TP Vision is the exclusive brand licensee of Philips TV and a dedicated TV player in the world of visual digital entertainment. TP Vision concentrates on developing, manufacturing and marketing Philips branded TV sets in Europe, Russia, Middle East, Brazil, Argentina, Uruguay, Paraguay and selected countries in Asia-Pacific. We do this by combining our design expertise and innovative Philips TV heritage with the operational excellence, flexibility and speed of TPV Technology. With these combined strengths, we bring high-quality TV sets to the market: smart and easy to use with sophisticated styling. We believe in creating products that offer a superior TV experience for consumers. With Philips TVs, TP Vision is a global leader in the hospitality market. TP Vision is the exclusive brand licensee of Philips TVs for the above listed countries. The TV Company is 100% owned by TPV, the world’s leading monitor and LCD TV manufacturer, selling and marketing Philips branded TVs in China. The TPV Group has been able to drive its growth over the years by leveraging its economies of scale and core competencies in R&D, manufacturing, logistic efficiency and quality. TP Vision employs close to 2,000 people in several locations around the globe.
About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 79 cities across 34 countries with a network extending to 127 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honoured as PRWeek’s Global Agency of the Year in 2015 and 2016, an Ad Age A-List Agency in 2014 and 2015, and The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014 and 2015. Weber Shandwick and its Prime unit have won a combined 31 Cannes Lions since 2009 and are credited as PR agency on an additional 25 Lions. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and 2015 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.co.uk/.
For more information, visuals or interview requests with regards to TP Vision/Philips TV and/or Weber Shandwick please contact: