Amsterdam, January 23, 2019 – Philips TV’s 2nd gen P5 equipped OLED TVs were widely acknowledged as setting new reference standards for outright best picture quality in 2018, with the companies 803 & 903 models winning more than 43 awards and two independent ‘blind’ picture shoot-outs.

New for Philips 2019 OLED TVs is a 3rd generation of the P5, implemented in a special two-chip arrangement that maintains the optimised order of processing of the original P5 but adds additional computational power to key intensive parts of the processing chain – to produce a 20% PQ improvement over the already market leading 2nd generation P5 chip.

Also new for 2019 is the inclusion of Dolby Vision®, allowing Philips to uniquely offer all current forms of HDR functionality – HDR10, HDR10+, Dolby Vision & HLG – across the entire TV range, from the new OLED sets to the latest 6000 Series.

Dolby Vision transforms the TV experience with ultravivid picture quality — incredible brightness, contrast, detail, and color that bring entertainment to life before your eyes. When compared to a standard picture, Dolby Vision can deliver colors never before seen, highlights that are up to 40 times brighter, and blacks that are 10 times darker. The result is a refined, lifelike image that will make you forget you are looking at a screen.

The original Philips TV P5 engine was designed to analyse and individually address each of the Five Pillars that together define overall picture quality: Source perfection, Sharpness, Colour, Contrast and Motion.

Third generation P5 brings improved noise reduction, sharpness and contrast to all sources, including PQ improvements for Philips unique Perfect Natural Reality feature, plus better HDR performance. The third generation P5 engine will bring outstanding PQ processing to both HDR10 & HDR10+ sources and, for the first time, to Dolby Vision enabled content.

Excellent noise reduction performance has always been a key element within the P5’s processing suite, thanks to sophisticated motion detection working in combination with spatial and temporal noise reduction to allow the maximum reduction of noise but without introducing annoying detail blurring or smearing.

The 3rd generation of Philips TV’s P5 adds de-contour enhancement, bit-depth calculation and sparse filtering to produce an even cleaner, sharper image.

For sharpness performance, the original P5’s Detail Enhancer feature has been further improved by adding a Detail Protection and Restoration function to the original Detail Meter, to ensure even better results when transforming the original pixels into better, sharper pixels. A new Dejaggy filter is also especially effective when applied to low and high angle diagonal lines.

The result is a visibly more refined image with finer lines and deeper details to create an impression of more image depth.

Contrast, and in particular the unique Perfect Natural Reality feature, has also been improved by a new specular detection function plus better region classification and skin tone protection in conjunction with inverse tone mapping. The result is a far more realistic
image with deeper details, which again create more depth impression and help to transform SDR content into an HDR-like picture.

The new and upgraded features can also combine to improve HDR10/HDR10+ performance.

For HDR content the 3rd gen P5 removes the problem of loss of detail in very dark areas, ensures there’s no colour clipping in very bright and colourful scenes and removes any unwanted banding or gradients on skin tones.

The Philips TV PQ team has worked in close partnership with Dolby to enable the key benefits of P5 to deliver a spectacular viewing experience while retaining artistic intent.

The 3rd generation P5 can also improve SDR and HDR 10/HDR10+ images with less noise, artefacts with picture quality that is both sharper and smoother.

About TP Vision

TP Vision is a consumer electronics key player in the world of audio visual digital entertainment. TP Vision concentrates on developing, manufacturing and marketing Philips branded TV sets (Europe, Russia, Middle East, South America, India and selected countries in Asia-Pacific) and audio products (all around the Globe). We do this by combining the innovative Philips brand heritage with our design expertise, operational excellence, flexibility and speed of TPV Technology. With these combined strengths, we bring high-quality TV sets to the market: smart and easy to use with sophisticated styling. We believe in creating products that offer a superior audio and visual experience for consumers. With Philips TVs, TP Vision is a global leader in the hospitality market. TP Vision is the exclusive brand licensee of Philips TVs for the above listed countries and, on the global stage for the Philips audio products.TP Vision employs close to 2,000 people in several locations around the globe and is 100% owned by TPV, one of the world’s leading monitor and LCD TV manufacturers, selling and marketing Philips branded TVs in China. TPV has been able to drive its growth over the years by leveraging its economies of scale and core competencies in R&D, manufacturing, logistic efficiency and quality.

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