Amsterdam 25th January 2018 – TP Vision – The licensee for the development, manufacturing, sales and marketing of Philips branded TVs in Europe – is partnering with specialist instore display company Vizona to launch a new instore display concept for the Philips TV range.

Philips TV has a long heritage for technical innovation in the TV market where the brand enjoys a very positive consumer profile. TP Vision’s has continued to make a significant investment into key areas including the latest Smart TV developments, best PQ processing and best European Design to ensure that the Philips TV brand maintains its premier status. The company currently enjoys a leading position for ultra-thin OLED TVs, Smart via the Android Smart TV OS and for outright picture quality via the new P5 Perfect Picture Processing engine.

TP Vision has partnered with the Vizona organisation since 2014 and has decided to extend its partnership as the exclusive supplier for all Philips TV shop and in-store display implementation.

Vizona implements store concepts for retailers and premium brands across the globe. The company’s strength comes from its unique combination of market know-how, technical expertise and international reach. Core corporate values are creativity, quality and safety – each guaranteed by the company’s in-house project teams and manufacturing facilities.

2018 is likely to be a key year for TV sales with Winter Olympics in Korea and the FIFA World Cup in Russia. The new partnership with Vizona will bring the engineering, production and implementation skills to ensure the optimum presentation of Philips TVs in retail spaces throught Europe.