A jointly developed app will allow Philips Smart TVs to easily access Live TIM Blue Box offering.
Amsterdam, September 5th, 2014 – Today, TP Vision and TIM announced a partnership to bring Live TIM Blue Box* services into Philips Smart TVs without the need for a set top box in Brazil.
Thanks to a jointly developed app, owners of a Philips Smart TV will get easy access to Live TIM Blue Box services via TIM’s fiber internet connection. The service offering includes content recommendation, EPG, free to air channels, OTT apps and, in the near future, OTT Pay TV linear channels. In addition, as a first in Brazil, the app will allow OTT Pay TV linear channels to be watched on Philips TVs without the need for a set top box. The Live TIM Blue Box app will be compatible to all 2014 Philips Smart TV models sold in Brazil.
“Access to TV on demand and linear OTT channels without the need for a set top box will enhance the TV experience in Brazil. The integration of TIM’s Live Blue Box service into our Philips Smart TVs will ideally complement our comprehensive Philips Smart TV offering.”
Albert Mombarg, Head of Smart TV at TP Vision
“For TIM, this partnership represents an important step in expanding the Live TIM Blue Box offer for consumers. Brazilians love watching TV and videos on the internet, but struggle to find their preferred shows out of thousands of options. The new app will offer a service called Blue Box do Seu Jeito that recognizes consumer preferences and recommends shows accordingly.”
José Eugênio Hudson, Business Development Director for TIM Fiber, business unit of TIM Brazil
* Live TIM Blue Box is a service that delivers the most relevant content to Brazilian consumers – in a very simple and intuitive way via fiber-based broadband internet connection. Blue Box is in a beta phase with Live TIM customers in São Paulo and Rio de Janeiro.
About TP Vision
TP Vision is a dedicated TV player in the world of visual digital entertainment. TP Vision concentrates on developing, manufacturing and marketing Philips branded TV sets in Europe, Russia, Middle East, Brazil, Argentina, Uruguay, Paraguay and selected countries in Asia-Pacific. We do this by combining our design expertise and innovative Philips TV heritage with the operational excellence, flexibility and speed of TPV Technology. With these combined strengths, we bring high-quality TV sets to the market: smart and easy to use with sophisticated styling. We believe in creating products that offer a superior TV experience for consumers. With Philips TVs, TP Vision is a global leader in the hospitality market. TP Vision is the exclusive brand licensee of Philips TVs for the above listed countries. The TV Company is 100% owned by TPV, the world’s leading monitor and LCD TV manufacturer, selling and marketing Philips branded TVs in China. The TPV Group has been able to drive its growth over the years by leveraging its economies of scale and core competencies in R&D, manufacturing, logistic efficiency and quality. TP Vision employs close to 2,000 people in several locations around the globe.
About Live TIM
Live TIM was launched in August 2012 and already reached 38% ultra-fast broadband connection Market share in the markets it’s present. Service is available for consumers and corporate market in São Paulo, Rio de Janeiro and Duque de Caxias, with more than 75k subscribers. With a covered market of 1 million household, target is to reach 2 million by the end of 2014. Key differentiator is the service high quality that is reflected on positive consumer reviews above market average.
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