- Unique Ambilight virtually expands the TV screen creating an exceptional and more immersive viewing experience
- Philips Ambilight TVs powered by AndroidTM innovate the TV experience by combining the strengths of AndroidTM with large TV screens offering never before seen speed, gaming and diverse content on a Philips TV
Amsterdam, March 27th, 2014 – TP Vision presents the first series of its new 2014 range of Philips TVs. The new portfolio spans every dimension from Full HD to Ultra HD TVs, from large screens to small screens, and from value devices to high-end TVs. The world’s first Ambilight TVs powered by Android allow us to set ourselves apart from competition and deliver an experience that goes beyond the ordinary. The newly unveiled models incorporate a further improvement of our unique Ambilight feature while our Android-powered Philips TVs offer consumers speed and the Smart TV experience they expect.
Unique Ambilight provides an immersive TV experience
Our new Philips TVs go beyond the ordinary. Now, around half of the newly introduced series will feature unrivalled Ambilight that creates an exceptional and immersive viewing experience by throwing a soft glow of light matching the on-screen colours onto the wall behind the Philips TV. A new Ambilight Gaming setting will provide gamers with ultra-fast Ambilight reaction times during gaming to enhance their game experience and add a whole new dimension. New apps, which are supported in our upcoming Ambilight range, will allow consumers to interact with Ambilight during sport events and show TP Vision’s strong commitment to continuing the great success story of this light technology.
Android makes Philips TVs faster and even smarter
Since the launch of Smart TV consumers have continuously compared the experience to phones and tablets. Philips TVs powered by Android now deliver on that expectation of speed and content by combining a quad core processor with Android, one of the most widespread operating systems in the market today, recognized by people world-wide. Combining that strength with the large size of TV screens TP Vision brings new concepts to the TV ensuring that TVs remain relevant entertainment technology devices for today and in the future. The integration of Android into Philips TVs will make our TV offering even smarter. They will combine the advantages of two worlds: users can access the already comprehensive Philips Smart TV offering plus the outstanding selection of Android apps and content available in Google Play StoreTM. The highly responsive Android operating system together with very powerful chipsets and large-screens will allow Philips TVs to offer consumers a new experience from gaming, video on demand services to local relevant apps. The introduction of the new TVs will be accompanied by an international, sensational campaign.
Philips TV campaign goes beyond the ordinary
To show that Philips TVs provide an experience beyond the ordinary, TP Vision has developed a campaign which breaks away from traditional communication. You will hear and see more of the new campaign from April onwards.
“We innovate our Philips TVs continuously to create a better TV experience. With Ambilight and Android we are able to go beyond the ordinary. It is not about pushing technology to the limits, but about how technology can be used to design a TV that adds genuine value to users’ lives.”
Marc Harmsen, Global Marketing Lead
“By combining Android’s strengths with our existing Philips Smart TV offering, we will massively enrich the TV experience and make it smarter.”
Albert Mombarg, Head of Smart TV
About TP Vision
TP Vision is a dedicated TV player in the world of visual digital entertainment. TP Vision concentrates on developing, manufacturing and marketing Philips branded TV sets in Europe, Russia, Middle East, Brazil, Argentina, Uruguay, Paraguay and selected countries in Asia-Pacific. We do this by combining our design expertise and innovative Philips TV heritage with the operational excellence, flexibility and speed of TPV Technology. With these combined strengths, we bring high-quality TV sets to the market: smart and easy to use with sophisticated styling i.e. new materials and slim design. We believe in creating products that offer a superior TV experience for consumers. With Philips TVs, TP Vision is a global leader in the hospitality market. Based in Amsterdam, the Netherlands, TP Vision is the exclusive brand licensee of Philips TV for the above listed countries. The TV Company is 70% owned by TPV and 30% by Royal Philips, headquartered in the Netherlands. TP Vision employs around 2,000 people in several locations around the globe.
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Additional press materials and information
For additional materials, photos, videos, footage please visit the TP Vision press room at http://tpvision.com/press-releases