Sustainable products & packaging
In the global marketplace we see the topic of ‘sustainability’ has entered the consciousness of the mainstream consumer. Across Consumer Electronics we start to see seeds of sustainability entering proposition touchpoints from alternative packaging solutions to upcycled materials in products.
Product packaging previously was required to show the product either through transparent plastic or full color packs in order to sell, but consumers are becoming more convinced and comfortable with brown cardboard as a proof point of a responsible brand. Given this year’s massive shift from traditional store shopping to online the need for packaging that sells has further eroded.
In TP Vision we design our Philips products under our positioning of European Design. This informs all points of the design process and over the last years has created a partnership of other likeminded premium brands, including Muirhead, Bowers & Wilkins and Georg Jensen.
Their design and manufacturing process, as well as the fabric and leather features are at the leading edge of sustainable practices and together we create product ranges leveraging their expertise together with a focus on recyclable metals.
For packaging in IT Accessories, we developed brown cardboard packs with dedicated offline and online packs. Our online packs are full cardboard with brown cardboard inner tray.