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Digital Campaign Manager EU

Full-time
Prins Bernhardplein 200, 1097 JB, Amsterdam
Posted 1 month ago
About TPV Technology

TPV Technology is an internationally-renowned PC monitor, TV and Digital Signage Displays manufacturer. TPV serves as an original design manufacturer for some of the best-known TV , PC and Digital Signage Displays brands in the industry and distributes its products worldwide under its own brands AOC and Envision. In addition, the company designs, produces and sells Philips-branded monitors, TV's and AVA products, Digital Signage Displays and mobile phones through a license agreement with Philips via its subsidiaries TP Vision and MMD. As an example, the company brings high-quality TV sets to the market: smart and easy to use with sophisticated styling. TPV believes in creating products that touch the human senses and are within reach of all consumers in the markets they operate in. As a leader in the hotel industry, their hospitality TV division serves most the world's major international and national hotel groups, as well as individual hotels, hospitals, cruises and other professional facilities.

About TP Vision

TP Vision is a consumer electronics key player in the world of audio visual digital entertainment. TP Vision concentrates on developing, manufacturing and marketing Philips branded TV sets (Europe, Russia, Middle East, South America, India and selected countries in Asia-Pacific) and audio products (all around the Globe). We do this by combining the innovative Philips brand heritage with our design expertise, operational excellence, flexibility and speed of TPV Technology. With these combined strengths, we bring high-quality TV sets to the market: smart and easy to use with sophisticated styling. We believe in creating products that offer a superior audio and visual experience for consumers. With Philips TVs, TP Vision is a global leader in the hospitality market. TP Vision is the exclusive brand licensee of Philips TVs for the above listed countries and, on the global stage for the Philips audio products.TP Vision employs close to 2,000 people in several locations around the globe and is 100% owned by TPV, one of the world’s leading monitor and LCD TV manufacturers, selling and marketing Philips branded TVs in China. TPV has been able to drive its growth over the years by leveraging its economies of scale and core competencies in R&D, manufacturing, logistic efficiency and quality.

Scope

Amsterdam (The Netherlands) – The Digital Campaign Manager’s role is to translate business and marketing objectives into activation strategies across digital paid media platforms (such as paid social, SEA, display, etc) with a strong focus on marketing performance of the media investment. The Digital Campaign Manager is responsible for the development, execution and evaluation of cross-channel online marketing campaigns for Philips TV and Audio in Europe. Lastly, the Digital Campaign Manager defines and advise the online team in countries on the best practices and provide support.

Responsibility
  • Develop and maintain activation strategies with a strong focus on marketing performance of the digital investments
  • Create and develop media briefs, manage agencies in the execution of digital media campaigns
  • Track, monitor and optimise together with agency teams the performance of all paid campaigns
  • Define KPIs and targets, budget allocations per channel per country
  • Evaluate marketing's results against established goals and take impactful decisions on investments and allocations
  • Define and distribute reports and updates to the marketing communities of the company across Europe to share learnings and best practices
  • Work closely with key stake holders for the development of the activation strategies (marketing/product team, agencies, and country organisations)
What Do We Offer You
  • Fulltime position and competitive rewards, based in Amsterdam
  • An interesting, dynamic, challenging, and fast-moving international working environment
  • Opportunity to grow true business sense
Education And Related Experience
  • Bachelor or Master level education, or has reached this level through comparable training or experience
  • Minimum 5 years of experience in digital Media planning/Buying on client or agency side, preferably in a multicultural global corporate setting
  • Experience managing PPC, SEA, display, SEO, social media and affiliate programs.
  • Experience with driving marketing performance across digital investments
  • A solid affinity with consumer goods with understanding of the latest consumer electronic products/trends
  • Strong understanding of current online marketing concepts, tactics and best practice.
  • Excellent command of English language (written and verbal)
  • Experience with marketing tracking tools and data management platforms
More Info

If you enjoy working with knowledgeable, success oriented people, for a company that both challenges and respects its professionals, and you've got what it takes to be a great Digital Campaign Manager, then apply today. Please contact Chelsea Nguyen (Corporate Recruiter) at Chelsea.nguyen@tpv-tech.com (please include your CV and a short motivation).

 

Acquisition as a result of this vacancy posting is not appreciated.

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